Background: Consumers are not always aware of how their purchase decisions may harm other humans and the environment. Green customer helping behaviours could aid in solving this problem. Aim: The study aims to develop a research model. advancing knowledge of the extent to which idealism (an ethical philosophy) may influence green attitudes and promote green customer helping behaviours... https://www.parisnaturalfoodes.shop/product-category/lemon-lime-soda-pop/